Uncle Diddy is an inspiration to us all! Everytime we turn around, he’s adding a new title to his jacket. We LOVE it! As major Ciroc lovers, we are pretty excited to try the new joint venture between Diageo and Comb’s Wine & Spirits. The 50/50 partnership is an acquisition of the luxury Tequila brand DeLeón.
Ranging from $120-$1,000 per bottle, Diddy had this to say, “Celebration is a cornerstone of all my businesses, and this joint venture is a natural extension of that portfolio…DeLeón is an outstanding brand that appeals to those who love exceptional tequila in a distinctive bottle. Together with Diageo, we will take DeLeón to new heights.”
If it’s anything like the success of Vodka brand, Ciroc, “new heights” is exactly what’s to come. Congrats Diddy!!!!
